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ABOUT

We are your feminine fashion fix!

Hello Molly was born out of the belief that every girl should have access to on-trend wardrobe essentials that don't break the bank. With more than 100 new releases every week, there's always something to suit your style.

Our customers are free spirits, dream chasers and trend lovers with a full social schedule and an outfit for every occasion.

With millions of fans across social media, Hello Molly is here to dress you for all your best memories!

OUR JOURNEY

Since launching in 2012, shoppers in more than 100 countries and counting have made us their go-to fashion destination. We have landed on the radars of world-renowned It-girls, models, influencers and most importantly, our gorgeous shoppers!

Thank you for supporting us on our journey. We hope our story inspires you just as our customers inspire us.

September - 2012
September - 2012
The journey begins! Hello Molly's first website is taking orders! Would you believe the first item we ever sold was a pair of pants?
December - 2016
December - 2016
Our travel-inspired little sister brand Fortunate One is born!
November - 2017
November - 2017
We are there for every formal, birthday and graduation with the launch of our luxe in-house occasionwear collection,
Dear Emilia
November - 2018
November - 2018
We take to the water with our debut swimwear collection, Hello Molly Swim
June - 2020
June - 2020
We introduce a safe and progressive space for women as one of the first Australian fashion retailers to launch a Self Love category
December - 2021
December - 2021
Renovations finish on our biggest office space yet; you can still find us making fashion magic in our sunny Alexandria, Sydney HQ
October - 2022
October - 2022
We take over Sydney Harbour with a headline-making yacht party to celebrate our 10th birthday!
January - 2023
January - 2023
Our first American warehouse opens in sunny SoCal, ready to deliver exceptional service to our US babes
OUR COLLECTIONS & BRANDS
These exclusive collections are designed in our Australian HQ to keep you well-dressed for all of life's favourite moments.
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ALL EYES ON HELLO MOLLY!
From dressing celeb royalty Stassie Karanikolaou to making it to the silver screen with our favourite reality TV shows, Selling Sunset & Bachelor In Paradise, we have been seen in digital and print publications across Australia and the United States.
hello molly's floating villathe desert castlehello molly's summer of 'kinisgolden hour sunset dinnerhello molly turns 10sorority giftingvalentines day giftingenter your pink era
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