The Aisle Edit: A Loverly x Hello Molly Event in New York

This autumn, Hello Molly headed to New York for Bridal Fashion Week, partnering with Loverly to bring The Aisle Edit to life in the heart of SoHo. An intimate bridal destination, the experience offered brides a closer look at our Wedding Parlour collection, with thoughtfully curated styles for every moment surrounding the aisle.

The opening day kicked off with an exclusive preview for editors, stylists and creators, followed by an evening dedicated to brides and their bridal parties. Personal touches brought the experience to life, including live robe embroidery and embossed lip liner cases, giving guests the opportunity to create bespoke keepsakes to take home.

Bringing the world of bridal dressing together, The Aisle Edit featured a curated selection of partners, from gowns by Allure Bridals and diamonds by Helzberg to finishing touches by Luxy Hair and SuitShop. Honeymoon inspiration from Marriott Bonvoy and florals by Something Borrowed Blooms completed the experience, creating a destination for brides to explore ideas for their wedding journey.

Over the following days, The Aisle Edit opened to the public, welcoming brides to discover Wedding Parlour in person, explore their favourite colours and silhouettes, and find inspiration for every celebration on their wedding calendar.

Shop the Wedding Parlour collection online now.

 Photographer @alyssafloodphoto