New Swimwear & Bikini Trends to Wear All Summer Long

Hello lovely,

Introducing Chasing The Sun. Designed for slow afternoons by the water, salt on your skin and swims that turn into sunset. Think delicate floral charms and beaded blooms alongside effortless shades, each style made to capture the beauty of summer.

Whether you’re planning a beach escape, chasing sunshine at the local pool or simply looking for an excuse to live in your bikini, Chasing The Sun has your summer wardrobe sorted.

Texture is having a moment. Our textured bikinis bring a little something extra to your swimwear rotation, with tactile finishes that make even the simplest bikini feel anything but basic. Pair with oversized sunnies, a slicked-back bun and absolutely nowhere to be.

For the minimalists, meet your new swimwear staples. Smooth swimwear keep things clean, sleek and effortlessly chic, making them the perfect base for whatever summer throws your way. Add a sarong, an oversized shirt and your favourite sunnies and consider yourself beach-ready.

More is more when it comes to our beaded floral bikinis. Delicate floral details and intricate beading bring a little romance to your swim look, because why should the flowers only be in your holiday bouquet?

These are made for poolside lounging, tropical getaways and the kind of beach day that somehow turns into dinner.

If your summer mood board is basically flowers, sunshine and a holiday you haven’t booked yet, our floral print bikinis are calling. Pretty prints bring an instant dose of summer to your swimwear collection and are guaranteed to make you want to book that beach trip immediately.

From textured finishes and sleek silhouettes to beaded blooms and playful floral prints, Chasing The Sun has bikinis, one-pieces, and cover-ups for every kind of summer mood.

So grab your SPF, throw on your favourite sunnies and get ready to chase a little more sun. Because the best plans usually involve a bikini and absolutely no idea what time you’ll be home.