In the Press: What People Are Saying About Alpine Club Presented by Hello Molly
Hello lovely,
Some nights are unforgettable... and then some nights become headlines.
The Hello Molly Heartbreaker Club didn’t just create a moment — it created a story that caught the attention of media across Los Angeles. From rooftop views to an ice rink under the city lights, the event became one of the most talked-about experiences of the season, earning coverage from some of L.A.’s most exciting lifestyle publications.
Most notably, LA Entertainment Weekly spotlighted the event as a dream date-night destination, highlighting the Melrose Alpine Club rooftop transformation and the immersive winter fantasy presented by Hello Molly. The feature captured exactly what the night was about — glamour, romance, and unforgettable moments.
The excitement didn’t stop there.
LA Guestlist shared how guests were invited to “skate into skyline season”, celebrating the magical rooftop atmosphere that made the night feel straight out of a movie.
West Hollywood Weekly also covered the experience, spotlighting the rooftop ice rink overlooking the city, and how the event turned West Hollywood into one of the chicest winter escapes in L.A.
Luxury lifestyle outlet Elite Luxury News praised the concept for blending fashion, nightlife, and immersive entertainment, capturing the sophisticated yet playful spirit behind the Hello Molly brand.
And finally, LA Voice described the experience as West Hollywood’s chicest winter escape, celebrating the way Hello Molly transformed the rooftop into a romantic alpine dream.
More Than An Event — A Story
While the press captured the magic, there’s another side to the night that guests never saw.
Because behind the sugar-spun cotton candy, the aura-reading kissing booth, the golden waffles, and the glowing pink heart arch… there was an entire world of preparation, chaos, excitement, and determination unfolding.
That’s exactly what our upcoming Hello Molly docuseries reveals.
The series takes viewers behind the scenes of The Heartbreaker Club, showing how the event came to life — from creative planning to the final touches that made the night feel like pure fantasy.
But like every great story, it didn’t come without drama.
Just one day before the event started, rain threatened to stop everything.
What viewers will see in the docuseries is the real, unfiltered moment: the bts tension, the team racing to protect the set-up, and the determination to make sure the night still happened exactly as planned.
Because Hello Molly isn’t just about beautiful dresses — it’s about creating moments that feel cinematic.
The Night That Became A Moment
For guests, The Heartbreaker Club was filled with magic.
Cotton candy spun with Hello Molly written in sugar, lipstick kisses turned into aura readings, golden waffles topped with custom Hello Molly syrup jars, signature cocktails like Heartbreaker Spritz, Kiss and Tell, and Cupid’s Crush.
A towering pink heart arch framed the perfect photos. The ice bar poured drinks over sculpted ice. And on the rink, one guest stepped onto the ice and glided across the rooftop like the main character in her own love story.
It was romantic. A little dramatic. Completely unforgettable.